Leading the creative direction of video content, motion design, and brand storytelling for Laracasts, one of the world's leading learning platforms for web developers.
Working across educational content, product communication, and visual identity, I help shape how complex technical topics are communicated through video and digital experiences. I also coordinate the creative production process, collaborating with developers, educators, and designers to ensure consistency and quality across every project.
Worked on communication projects for international organizations including CNH, Iveco Group, Stellantis, New Holland Agriculture, and Avio Aero.
My work focused on corporate communication, motion graphics, video production, and digital experiences, translating strategic initiatives into engaging visual content for internal communication, employer branding, sustainability, product launches, and corporate storytelling.
Helped brands bring ideas to life through visual communication, combining design, animation, interactive experiences, and front-end development.
Over more than a decade, I worked across concept development, creative production, and digital execution, building the multidisciplinary approach that continues to shape my work today.
Founded and ran an independent creative practice, partnering with agencies and companies on branding, motion graphics, video production, and digital communication.
Alongside client work, I expanded my expertise across interactive design and front-end development, building a broad understanding of both the creative and production sides of digital communication.
Collaborated with creative agencies, production studios, and brands on visual communication projects spanning motion graphics, 3D animation, branding, video production, and post-production.
During this period I worked with companies including Dolce & Gabbana, Intesa Sanpaolo (through Easybit), Zenit Arti Audiovisive, Blisscomedia, Caos, IF-Design, and Pulsar Motion Technology, developing a multidisciplinary foundation that combined design, animation, storytelling, and technical production.
These collaborations shaped the approach that still defines my work today: bringing together creative thinking and hands-on execution to communicate ideas clearly and effectively.